Our Story
Three Generations,
One Mission
To provide decorative fabrics paired with unmatched customer service.
What started as an upholstery shop blossomed into a nation-leading third-generation fabric brand.
1st Generation
In 1952, Elliott Gensler opened Park Upholstery in Minneapolis, Minnesota to provide for his future family. After a few tough years, Park Upholstery began to grow because of Elliott’s hard work and dedication. Park Upholstery would eventually shape the future vision of Charlotte Fabrics and inspire our mission of putting our customers first, just as Elliott did with his upholstery shop.
2nd Generation
As Park Upholstery grew, Elliott was delighted that the next generation had an interest: Steve, Mickey, and Arnie. As the 4 of them grew Park Upholstery, they became upset by the service fabric suppliers provided. With this in mind, they closed Park Upholstery, and Charlotte Fabrics was born. Charlotte quickly became known for having a large inventory, same-day shipping, and unmatched customer service.
3rd Generation
As Charlotte continued to grow, a third generation brought new energy to the business: Elliot and Brent. This generation, along with bringing many fresh ideas and a grasp of technology, continues to remain focused on Charlotte’s mission. Continuing to provide customer service and quality decorative fabrics has allowed Charlotte to grow to cover the entire United States and Canada. Our brand now has over 100 stack books containing over 10,000 fabrics.
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